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Chapter 2: Driving Traffic In-Store from the QSR Playbook for Mobile App Marketing is live! In-store traffic is the main revenue stream for most QSR’s. Delivery options are more readily available through the pandemic, but the delivery providers often charge a hefty percentage of those sales. Getting diners to purchase directly from store locations is imperative, and leveraging a QSR’s mobile app is paramount to this cause. Promote curbside service, offer in-store promotions,... and retarget diners who head to competitors. This chapter will show you how! https://hubs.ly/H0tZl8C0 #qsrmarketing #mobileapps

School apps, county apps, and school district apps can benefit from geolocation engagement strategies outlined in the second chapter of the Municipality Playbook. Reach parents in the right area with the right information for their specific schools, increase sponsorship opportunities, and grow downloads for your app using location-based push notifications. Click to learn more!... www.boardactive.com/municipality-playbook

The mayor's voice needs to rise above the noise right now and reach citizens directly. The ability to approach people on their mobile devices with information about executive orders, new guidelines, and upcoming changes are more important than ever. The municipality playbook offers actionable tactics using geofence push notifications to reach citizens in the right place at the right time. ... Check it out! https://hubs.ly/H0tdLmL0 #citycouncil #mayor #311

The College Sports Engagement Playbook is complete! Chapter 4 rounds out the tactics for at-home sports experiences, reaching alumni chapters, and building revenue through the fans that don't make the games. Download the playbook below, and tell us what you think!... https://www.boardactive.com/college-sports-playbook #collegesports #sportsmarketing

Engaging buyers when they are in the decision-making mindset leads to overall revenue increase, increased card applications, and an enhanced buyer experience during big spend moments. This engagement strategy playbook for banks and credit unions addresses various touchpoints throughout the buyers’ journey, and the geolocation and push notification tactics to maximize these moments. Check out the bank and credit union playbook!... www.boardactive.com/finance-playbook

People wait all year for the championship or conference experience, and it's sports marketers' job to live up to and exceed the expectations of these fans. Adapt tactics to hit fans when it matters, and capitalize on the sponsorship your team has to leave a lasting impression. With a few key messages at the right time in the right place, your revenue, engagement, and downloads will hit an all-time... high. www.boardactive.com/college-sports-playbook Check out chapter 3 of the College Sports Engagement Playbook: Special Events!