Electric Puzzle

The mission: Begin a global conversation about mobility. This is our goal with Race to Tokyo

"Formula One is one example of the Lead User. They want to create the fastest automobile for Formula One. That is the game. There is a lot of money in that indu...stry going toward developing a high-tech automobile. The car industry then changes to incorporate that new technology...I’d like to see that happen in the rehabilitation and Paralympic space." Check out the rest of my conversation with Xiborg Founder, and running blade developer, Ken Fukasawa Endo on our website. His story is a large part of our documentary! Follow us on Insta @racetotokyo

Brilliant stuff!

Working to become a part of your customer's culture, and adding to it in some way, is how you become a cool, memorable, and essential brand. "Delta sees the partnership [with Vice] as a way of going after the emerging high value customer...The challenge is always to go way beyond the 'Brought to you by X brand."

Lacoste, with another beautiful spot that continues to solidify their brand as timeless, classic, and cool.