Flashpoint at Georgia Tech

Ever wondered how we make decisions? Nudge, written by the winner of the 2017 Nobel Prize in Economics, Richard H Thaler and Cass Sunstein is a must read to get insight into "Improving decisions about Health, Wealth, and Happiness" #FPlibrary #startupfounders

If you want to persuade, make your message simple, memorable, and easy to read. #behavioraleconomics #startups #kahneman Slate http://ow.ly/9PS130lbeJP

Weekend Read - Why asking your customers questions won’t actually help you find authentic demand. Beyond "Strong Opinions Weakly Held" http://ow.ly/L9pr30l94NL

Interested in learning more about FlashpointGT program and the deliberate innovation approach? Sign up for the last #FPcohort9 interest session on Aug 9, 5 pm - 7 pm. RSVP here http://ow.ly/jFxt30l94gg

The instrument through which we conduct innovation is ourself. In which case, shouldn't we understand our limitations and learn how to develop our innovation capacity? #FPcohort9 is now accepting applications till Aug 15. Have you submitted yours? http://flashpoint.co/apply/

"So why would established corporate giants like Coca-Cola, CAE (previously Canadian Aviation Electronics), and now Mercedes-Benz USA, want to send their employees to work and train alongside an accelerator cohort?" Find out how Flashpoint at Georgia Tech can help corporate innovation teams http://ow.ly/8Jef30l94p9

Has a friendship changed your life? Michael Lewis' compelling book "The Undoing Project" describes the friendship between Tversky and #Kahneman that led to the work that changed the way world behaves - or at the very least helped us better understand human behavior. http://ow.ly/29pb30l93da

Become capable of growing your #startup quickly. With the #DeliberateInnovation approach, #FPalumni move so fast they’re often able to skip a round of funding, because they already know what to build. Take the next step and apply to #FPcohort9 today. http://ow.ly/sL9e30l8AyY

"Interviewers typically form strong but unwarranted impressions about interviewees, often revealing more about themselves than the candidates." The same phenomenon manifests when founders interview customers. Read more about the uselessness of interviews http://ow.ly/WW5s30l4Lnp

It takes more than courage, hard work, resilience, and domain expertise for a founder to succeed. Often, the elusive ingredient is ensuring the #startup has found its product market fit - what we call Authentic Demand. http://ow.ly/XPbN30l79M0

This summer, #FPfamily is adding one of our all time favorite books, Daniel #Kahneman's Thinking Fast and Slow to our (re) reading list. This fascinating book details how cognitive illusions obscure several everyday phenomenon. What's on your reading list?

#FPquotes Rene Descartes - "We do not describe the world we see, we see the world we can describe."

Studies done at Massachusetts Institute of Technology (MIT) and other universities, suggest higher pay and bonuses resulted in better performance ONLY if the job consists of basic, mechanical skills. What motivates people is intrinsic is mastery, autonomy, and purpose. Help your customers be more of themselves.