Market Edge Communications, Inc.

Your business reputation matters more, now that ever. On the consumer side, the Spiegel Research Center reports that nearly 95% of shoppers read online reviews before buying. And on the business-to-business front, a G2 Crowd and Heinz Marketing study showed that 92% of buyers are more likely to purchase after reading a review from a reputable source. Pretty heady stuff. Market Edge’s core Reputation Management service offering includes a comprehensive audit on branded terms in search engine rankings and an evaluation of opportunities and threats created by consumer-generated media and the press. Learn more about how we can help: https://bit.ly/2MD0VJj

Outsourced marketing services is the new path going forward from 2020. Keeping track of the pulse of expenses has been critical for hoteliers in 2020, and this will continue to be the case in 2021. This intent places extraordinary value on experienced vendors and marketing partners. We provide more than 50 years of combined experienced in hospitality marketing. There are few who can say the same. Learn more about us: https://bit.ly/2MI9ja1

Tripadvisor’s top 5 travel trends reveals domestic trips still high on the agenda for 2021. Travellers are planning to travel abroad in the second half of the year, but won’t wait to make plans. https://bit.ly/2KCMkMK We're looking ahead now with our client strategies planning. Contact us if we can help you stay one step ahead.

Social media was the MVP in 2020. The COVID-19-related social stats are staggering: a 10% jump since the start of 2020, over half the world is now active on social media. You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. There's a lot that goes into the who, what, when and how - and we can help you. Learn more about how we can: https://bit.ly/3qFkX3X

Interesting read. So many advertisers fail to understand ... without content, your ads will never return the results desired. You can dangle carrots all day long, but after they "arrive", how do you convert or provide value to these searchers when they are searching? Content.

We make stories consumers seek and share. We're a full-service content marketing agency focused on smarter content strategy, richer visual narratives and helping brands serve customers with purpose-driven, digital marketing experiences that attract audience and nurture customer relationships. Let’s create stories worth sharing.

Are you struggling to move people from being familiar with you to buying from you? According to a Wyzowl survey, 72% of participants prefer to use video to learn about a product or service. The human attention span is getting shorter and short videos can fill the bill for a quick impactful impression - especially in social media channels. Feel free to reach out for a no-obligation discussion about how this can work for you.

A recent survey by data privacy provider SmarterHQ showed some 51% of consumers say that the best way for brands to contact them is via email. This is a positive result for marketers, with many reporting that email is their top channel in terms of driving traffic and ROI. If you haven't fully harnessed the power of email marketing, 2021 should be the year to get more out of your marketing budget. Feel free to contact us for a no-obligation discussion on your needs.