MessageGears

Three technical trends to consider for your data-driven #marketing initiatives by our very own @JeffHaws (via @MarketTechNews) http://ow.ly/Yk4a50Etu5X

Growth is always a good thing! We are so excited to have Abby join the team as our head of Finance & Operations. http://ow.ly/O1Dp50F50Jo

Marketing is changing dramatically. Modern marketers are now tasked with data ownership and the entire digital messaging experience. If you feel like the lines are blurred between the IT and Marketing departments in your organization, you might be onto something.

Even with all your data in the right place, the wrong tools can make it all break down. Read how we worked with Snowflake Inc. to help OpenTable take full control of their data.

WATCH: Use MessageGears Segment to activate audiences on social media

Join us Wednesday 2/10 as we talk about our SMS capabilities and how direct data access fuels 1:1 2-way communication: http://ow.ly/gWwN50DrPs3

With labels, it’s easy to establish and define data attributes that don’t exist today. Combined with MessageGears Segment’s direct access to data, labels allow marketers to create and launch campaigns within days instead of weeks.

Finally, there's a segmentation tool for marketers. Plug right into your data warehouse and start segmenting and activating audiences immediately.

Your ESP RFP is broken. Here's how to ask the right questions to find the right platform.

Last week, our VP Marketing Will Devlin joined Nick Ziech-Lopez and India Waters for a look at MessageGears' recent rebrand and the year ahead.