Metrics Marketing

ATL!! Join @bethematch tomorrow for a 12 hour IG live dance party to build awareness for the need for Black and African-American donors on the registry. There are 22 MILLION people on the registry and only 4% are Black. Cmon people. A stem cell transplant can CURE diseases like sickle cell, leukemia, lymphoma and other blood diseases. All we need is EACH OTHER. We Are The Cure! Join the registry. www.bethematchatl.org.

We recently partnered with DeKalb County CEO, Mike Thurmond and rapper/activist Killer Mike to develop advertising urging Atlantans to take the necessary precautions around COVID-19. "Stay home if you can. Mask up, if you can’t. https://www.wsbradio.com//coronavi/dSzrvqgLhAFma2Ql9WA2eM/

Check out Sarah Lattimer Irvin as she talks about our new study, "Black Women for America," on The Brown Girls Guide to Politics blog. https://www.thebgguide.com//What-Black-Women-Want-From-202

Yesterday we released findings from our important new survey, Black Women for America, which gives voice to the key issues and concerns for African-American women in the 2020 election. www.blackwomenforamerica.com

Launching the NEW Black Castor Miracle, a protective styling line, with our client, African Pride. #ProductLaunch

Voter turnout surged last Monday across Georgia with 69,049 people casting their ballots on the 1st day or early voting, up from the 20,898 in 2014. How’s that for some motivation? Get out and vote these mid-term elections and let’s make November 6th a real #TransformationTuesday #YourChoiceIsYourVoice #MidTermElections #Vote2018 #VoteGeorgia #MetricsMktg

Sadly, Sears closing its doors was inevitable. The store will always hold a special place in our hearts though. Thanks to the introduction of the Sears catalog, Black consumers gained options; access to goods at national prices. Prior to that, those living in the rural South during Jim Crow, typically had to buy goods on credit from local white store owners, who’d often gouge them. So, while we’ll forever be grateful that Sears helped empower our people, let this be a cautionary tale about the importance of brands evolving with consumers and the way they shop. Otherwise, many more brick and mortar stores will become history. #blackhistory https://www.forbes.com//10/23/will-sears-survive-bankrup/

Being registered to vote is just the beginning. Be sure to cast your ballot in the mid-term elections next month. Don’t leave the fate of your community in someone else’s hands, just because they showed up. #YourChoiceIsYourVoice #Vote2018 #MidtermElections #BlackVotesMatter #Georgia #MetricsMktg

Can this cherished toy store revive its brand? Toys R Us shut down its stores and filed bankruptcy in 2017. But, according to Fortune, court documents state that Toys R Us may be not be completely dead. Instead, it looks like they plan to reorganize their intellectual property into a new company that will maintain the current license agreements and can invest in new retail operating businesses. At Metrics Marketing, we are familiar with rebranding companies and hope that this is not the end of such an iconic brand http://fortune.com/2018/10/02/toys-r-us-reopening/ #ToysRUs #Reband #MarketingRebrand #AgencyRebrand #Marketing #MetricsMktg

Let’s talk ROI in marketing. How does your agency define marketing success? Depending on your strategies and tactics, with PR campaigns, KPIs can be impressions or media mentions, digital campaigns might be measured by CTR, CPC or reach/frequency, experiential campaigns by leads and social campaigns by clicks, likes or shares. All of these acronyms aside, the key is to define these success metrics before campaign execution, so that you can accurately measure and promptly triage under-performing tactics during implementation. #Marketing101 #MetricsMktg

It’s Pet Peeve Week which means we get to vent about annoying happenings YAY! Here are a few of ours: 1. Emails sent without a signature 2. Spellng and grammar error (inset wink emoji) 3. Every conference call ever... 4. Working lunches 5. Gum poppers What are some of your pet peeves?

Out of the 3.4 million Black people in the state of Georgia, 1.5 million of them are NOT registered to vote. Today is the last day to register. Remember #YourChoiceIsYourVoice Visit yourchoiceisyourvoice.com to make sure you’re heard. #Vote2018 #MidtermElections #BlackVotesMatter #Georgia #MetricsMktg