MMi Creative

When sending marketing emails and newsletters, be sure to give serious thought to your Subject Line. It's the most important text in your mailing! In the midst of crowded IN boxes, that single line of text many times determines whether the recipient of your mailing will take the time to see what you are sending. Let the reader know your content will be worth their time.

The graphic design processthe search for visual conceptshas been compared to the running of a maze. In both cases the solution remains mysterious until the end of the exercise. From an established starting position, the designer works out a logical plan and follows it only to be turned back by the constraints encountered along the way. As in a maze, the designer continues the exploration through further applications of logic, some intuitive guesswork, and a certain amount of trial and error until the problem is solved. Allen Hurlburt, The Design Concept