Proficientz

The Top Product Management, Marketing & Strategy Challenges Your Peers Have Already Solved There's only one way to find out how your executive peers in product management, product marketing and product strategy roles have overcome key challenges you're still dealing with. Come to ProductCamp Executive November 3rd in Dallas, TX. Accept this invitation to a one-of-a-kind conference for product executives only. No vendors, no consultants and no job seekers. Just you and 49 of y...our peers in VP, EVP, SVP and CXX roles. Discuss issues and solutions to your biggest challenges and learn creative approaches for advancing other key initiatives. http://www.productcampexecutive.org/

The Best of Both Worlds: Vertical Product Marketing and Horizontal Product Management Many B2B organizations target specific vertical markets like energy, government and retail while others target horizontal business functions such as finance, human resources, marketing and R&D across all industries. There's a common misconception that making the transition from a horizontal to a vertical strategy means replicating products and creating industry versions of each. It couldn't... be further from the truth. http://www.proficientz.com/vertical-product-marketing-horiz See more

A New Model for Learning & Developing Product Management, Product Marketing and Sales Enablement Skills Taking lessons with a golf instructor on the practice range isn’t nearly as beneficial as having the golf instructor accompany you on the golf course and teach you how to hit the ball in all the different situations you’ll encounter on each hole.... That same concept applies when it comes to learning product management, product marketing and sales enablement skills. http://www.proficientz.com/situational-product-management-t

The B2B Product Manager July Issue is Here! http://tinyurl.com/nuppyk5 In This Issue - Looking For Customer Needs In All The Wrong Places ... - Meeting an Enormous Need Our Customers Never Told Us About - Keep Sales From Selling Things You Don't Have - Improving Product Usability With More Patience Up Front - Solving Problems That Are Bigger Than a Product - Product Camp for Product Executives See more

Meeting an Enormous Need Our Customers Never Told Us About http://www.proficientz.com/meeting-enormous-needs.html