SEPHORA inside JCPenney

Visit us at Sephora inside JCPenney today ! Lets play with makeup ! <3

To Michael Kors, nothing is more alluring than the rich indulgences of gold. The ultimate symbol of luxury and glamour. The Gold Collection is comprised of three individual fragrances destined to shine !

Don't forget to treat yourself to a Mini Makeover, during our Urban Decay event featuring the newest eyeshadow palette in collaboration with the one & only GWEN STEFANI ! Starting tomorrow, December 5th & 6th, 12pm-5pm at the Beauty Studio with Sephora inside JCPenney !

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We now have this amazing kit in store ! Come play & learn how to use it during a Mini Makeover at our Beauty Studio !! What it is: A universal face slenderizing palette so anyone can master the tarte of contouring.

Check out some the best holiday gifts for $10 & under ! (While supplies last)

Come see us at Sephora inside JCPenney ! The Gwen Stefani Collaboration Palette with Urban Decay is being released today ! Ask for a mini makeover to learn some of the best ways to create a look with this palette !!

Here are some of the amazing ladies from our team ! We were all so excited to be celebrating Thanksgivng with our holiday spirited head gear this past Thursday & Friday :)

Recent Makeover by Beauty Consultants Lauren & Jasmine ! Book your full custom makeover today, perfect for a holiday party or event !

Join us for an exclusive event featuring Gwen’s ultimate eyeshadow collection. From her 15 can’t-live-without shades to the super-luxe case, Gwen designed and developed her perfect palette. Learn how to recreate her most iconic looks during a free makeup lesson, and take home a special gift.

'Fresh' Rose Face Mask. Just in time for the cold weather !! Keep your skin hydrated & toned ! What it is: A hydrating and toning gel mask with a cult following that’s infused with real rose petals, pure rosewater, and a smart algae that delivers optimum moisture.

What it is: A palette with 12 smoky neutral eye shades, a double-ended brush, and a detailed lookbook with four chic looks. What it does: Sweep on popular smoky eye looks with Urban Decay’s Naked Smoky. Packed with all the essentials needed to create the perfect neutral smoky eye, it offers an array of shades, a double-ended brush, and a detailed lookbook that breaks down four amazing ways to nail any smoky look. The eye shadow pans offer a smoky, transparent base, the magne...tic closure on the case prevents shadow from spilling your bag, and the full-size mirror makes it easy to get a sultry look whenever the urge strikes. With a dozen alluring, smoky neutrals, including nine never-before-seen shades and three exclusives from past palettes, these shadows range from warm bronzes and dimensional grays to rich browns, gorgeous taupes, and a deep black. From mattes and satins to shades with sparkle, each shade in this palette features Urban Decay’s Pigment Infusion System, a proprietary blend of ingredients that gives every shade its velvety texture, rich color, staying power, and blendability. The exclusive double-ended brush, with a tapered crease brush on one end and a smoky smudger brush on the other, makes application easy. This palette contains: - 12 x Naked Smoky Eye shadow in High (champagne shimmer micro-glitter), Dirtysweet (medium bronze), Radar (metallic taupe iridescent micro-glitter), Armor (metallic silver-taupe tonal sparkle), Slanted (light metallic gray), Dagger (medium charcoal micro-shimmer), Black Market (jet-black satin), Smolder (deep plum-taupe), Password (cool taupe matte), Whiskey (rich brown matte), Combust (soft pink-taupe), Thirteen (light beige satin) - Double-ended brush - Lookbook

Good Morning Beauty Insiders ! Celebrate Kat Von D's Five Fearless Years Limited Edition Tattoo Liner ! - This bestselling Tattoo Liner in a limited-edition design gets an exclusive new look. Her autograph and signature stars shine against a gorgeous, brushed-metal shell in a collectible design that celebrates the five-year anniversary of Tattoo Liner. For every sale, Kat Von D Beauty will donate $1 USD to benefit the California Wildlife Center, with a goal to raise $100,000. ( http://goo.gl/GBUPSU )

The *NEW* Too Faced, Born This Way foundation is on shelves now !! An oil-free foundation for natural-looking, full coverage and a beautiful, radiant finish. ( http://goo.gl/juiFTb )