Siteminis

I was asked to comment on Selfridges newest campaign for Instagram. Every woman I know loves a good red carpet fashion show, but to have a dialogue with a few of the attendees up front discussing Selfridges and their fabulous products, while getting ready for the show, is a winning combination for the brand. ... - https://www.luxurydaily.com/selfridges-leans-into-authenti/ #luxurydaily #selfridges

I was asked to comment on FaceBooks new additions, specifically the added group capability for businesses https://www.luxurydaily.com/facebook-consolidates-conversa/ #business #addition #facebook

I’m really going to enjoy reviewing Breitling’s new campaign series: (getting thoughts from my surfer son Canyon Stevens on this one too) This campaign does a brilliant job of reflecting the Breitling brand by marrying the most famous surfers wearing the brands famous dive watches for an effect that is sure to further ramp not only the views on Instagram and other social outlets, but also give a significant lift to their views on YouTube, both the brand and the athletes win from this campaign. - Ms. Troutman https://www.luxurydaily.com/breitling-surf-squad/

I had the opportunity to review this campaign for Dolce and Gabbana yesterday and thought I’d share as this is really cute! The uniqueness of this campaign comes through in repetition riddled throughout the comments: who, what, where did that song come from? The answer, very quickly came from their team Semo in centriventitre, by Raffaella Misiti. I mean, who doesn’t love an Italian love story with a great romantic video and song? This is clearly a successful, viral campaign in the making. - Quote by Troutman https://www.luxurydaily.com/dolce-gabbanas-love-affair-wit/

There is a specific uniqueness to the campaign that shows a spirit of breaking the rules and stepping outside of traditional marriage. The campaign does a great job showing the rebel and the traditionalist still getting along but yet walking different paths, something we could all learn a lesson from in this day and age. Kudos to Estée Lauder for creating a video that explains acceptance is a thing. - Troutman #esteelauder https://www.luxurydaily.com/estee-lauder-breaks-rules-of-t/

I had the pleasure of reviewing Balmain of Paris’ latest campaign and commenting: There are at least a couple of benefits to Balmain creating and releasing a song like ‘addicted to you’ to their fans, the first being they would be creating buzz and chatter with the we love this or we love the brand but the song.. eh and with controversial buzz comes traffic, with traffic comes followers, the more followers, the more sales and loyalists to their fantastic clothing line.... https://www.luxurydaily.com/balmain-creates-its-own-soundt/

"This campaign is a great way to not only encourage a viral component, but also to ramp up likes and visits to the brand," SiteMinis' Ms. Troutman said. "Consumers like to share pictures of themselves to their friends, especially when traveling and engaging in promotions like this one." https://www.luxurydaily.com/bulgari-attracts-tel-aviv-trav/

"Smythson Travel and Vogue go together like diamonds and silk..." https://www.luxurydaily.com/smythson-looks-to-vogue-for-tr/

https://www.stukent.com/cliqlaunch-mobile-marketing-platf/

https://www.luxurydaily.com/gucci-looks-to-mr-porter-to-br/

https://www.luxurydaily.com/prada-pays-homage-to-cinema-wi/