Tom Tortorici Inc.

New websites generally start with what the company wants to say. Do they stop and consider what the reader needs to hear? Er, no.

Tom's new website that focuses on marketing writing services: http://tomtortorici.com

A refreshing look at how we look at websites.

There are SEO audits to assess your site's effectiveness for search engines. Great idea. Here's another: a Website Marketing Evaluation to look closer at how you can better engage, persuade and sell to buyers online. Get a professional evaluation and a recommendations report at http://tortoriciinc.com/website-marketing-evaluation/

Don't welcome me to your website. Want to know why? Guess you'll have to read the blog post to find out.

Your website home page is more important than all the other pages put together. Because if the home page doesn't persuade folks to click and explore, they'll never see those other pages. http://tortoriciinc.com/5-insights-for-home-pages-that-con/

Hey web designers -- when was the last time you googled "best website design" and spent some time looking at cool new sites that are different from what you've been doing? Spend some time. Get inspired.

The more questions a copywriter asks, the more meaningful the final copy will be. As long as they're asking the right questions.

"If you look through the cameral lens and see something you've seen before, don't take the shot." --Alexy Brodovitch

Giving away all my copywriting secrets: http://tortoriciinc.com/the-web-copywriting-cheat-sheet/