Trajectory

Social media is a key part of launching a new site. If you have an existing audience, a new site provides an opportunity to draw customers back to your company. If your social media is new, your site will serve as a vehicle to introduce yourself. More: https://www.trajectorywebdesign.com//website-launch-check/

Good website navigation takes into account all the ways a user might search for information on a site, creating a designed system of structural browsing, content linking, hierarchical information, and searchall kept in balance. Learn more: https://www.trajectorywebdesign.com//website-navigation-d/

Checking page speed on a new website is an essential step to launch. Loading speeds are a key factor in Google’s ranking algorithms, and research has shown that consumers are far less likely to convert if a page loads slowly. Read more on our blog: https://www.trajectorywebdesign.com//website-launch-check/

If you’re employing content marketing on your new website or publishing on a company blog, you should launch your website with an editorial plan to publish new media on a regular basis. More about new website content strategies on our blog: https://www.trajectorywebdesign.com//website-launch-check/

Web security is a top concern for all of us. But WordPress, the leading CMS, is a frequent target for hacking. Some companies choose to install various plugins and firewalls to make up for this vulnerability, but we're not convinced. That's why we use Craft, a customizable and secure CMS, on all of our projects. Here's why we've chosen Craft as our signature platform: http://ow.ly/XQkD50CcQNp

Search Engine Journal makes a great point: The best PPC campaigns happen when experts tap the power of machine learning while adding the human elements of strategy and insight. Yet, automation is increasingly dominating paid campaigns. "We need to be ready for a world," the article reads, "where we manage fewer of the details and act more as the teachers to the machine." Read the full article, here: http://ow.ly/JcQN50C5qqg

Your website's navigation menu is a crucial part of your site's success. Without strategic navigation, traffic will suffer and conversion rates will drop. For instance, order is crucial when considering your navigation menu. 86% of people who visit your homepage want to see information about your products and services next, as an example. More on optimizing your site's navigation, here: http://ow.ly/OrhY50C5pUX

It's Election Day! Make sure to vote, if you haven't already. If you're in Georgia, check your polling place before you head out to cast your ballot. Some election sites have changed since the midterms. You can do that here: https://georgia.gov/vote-election-day

Windamir Development is a general contractor specializing in federal and military construction. They came to us looking to raze and rebuild their outdated website to better represent their company. So, we created a fresh blueprint for their site and developed messaging that sells every aspect of their business. Here's how we did it: http://ow.ly/Q4vX50C5o4O

An important announcement: Georgians, today is the last day to request a mail-in ballot from your local election office. Here's where you can request your ballot online: https://ballotrequest.sos.ga.gov/ #Vote

What's one major factor preventing users from quickly accessing your website? Oversized images. 90% of slow websites have unoptimized images. Choosing the right format and compressing your images is key to increasing usability and decreasing bounce rates. More tips for bettering user experience, here: http://ow.ly/KmWr50BZCjm

Yet another reason why your website copy needs to be clear, direct and helpful for your user: Soon, Google will be able to identify individual passages of a web page, which will help them to better understand how relevant a page is to a given query. Read more about this upcoming change, here: http://ow.ly/GgdW50BZBOb

68% of users say messaging is a more convenient way to interact with a business, and 80% of businesses are expected to have some sort of chatbot automation by the end of this year. Including a chat bot on your site isn't a huge undertaking anymore, and studies show it could have major benefits for your business. Read more about including these support channels in your web design, here: http://ow.ly/A21m50BZAOL

The COVID-19 pandemic has changed digital marketing permanently, says Google exec Allan Thygesen. "In business and marketing, it’s not that the core challenge has changed," he said in a recent post. "Instead, it’s the traditional idea of what it means to be ready for what comes next." Read his comments, here: http://ow.ly/YvET50BZAhn

Your website's character should change as your company matures. New Knowledge, a fast-growing software company fighting disinformation attacks, came to Trajectory needing to advance their website from a start-up feel to a destination for best-in-class software. Here's how we did it: trajectorywebdesign.com/work/new-knowledge/

When done right, calls to action on your landing page can increase conversion by 80%and most of your users won't take action unless you ask them to. Using color for strategic emphasis is one way to provide a clear path of action for userslike this homepage we designed for a client. Read more about designing effective calls to action, here: http://ow.ly/gI6R50BUxKs

If you're not working with a web design agency to service your company blog, keeping up a steady stream of articles can be difficult. Repurposing oldbut still relevantarticles or mining your archives for new content ideas is one way to keep up the pace. A great tip from Search Engine Journal: http://ow.ly/M0IM50BUwkZ