WSI Rainmakers

"What type of social media content converts best?" The content you use on social media will depend on your audience. The best way to find out what type of content converts most effectively for you is to test, tweak, and test again until you find the right fit.

Hosting a Facebook Q&A seems like a pretty simple concept, but there’s a lot that must go into it to make it successful. You can’t just decide to do it one day and expect good results. It takes a lot of planning. ???

Designing a website involves more than just how you view it on your web browser. Not only does the design need to be modified for mobile viewing, it may also appear differently from browser to browser. Let us help ensure that your website looks it's best on all platforms.

If you think of Coca-Cola, what is the first thing that jumps into your mind? (besides an ice cold bottle of Coca-Cola) Probably the iconic red coke logo, am I right? Color is a staple design element we see everywhere in our lives such as on every website we visit or app we use. Learn how to use it right and you could be as memorable as Coke!

Did you know that influencer marketing is a $1B industry on Instagram? That being said, make sure to invest both time and money into your social media marketing. With Instagram surpassing 1 billion monthly users, more and more brands are dedicating ad dollars to Instagram’s platform.

Are you creating a specific strategy for each social media platform? In the same way you prepare other aspects of your marketing plan, you need to have a specific plan for each platform you use. Each platform has nuances and best practices for generating engagement. For more help on this, reach out!

With continuously evolving trends and tech, there has never been a more exciting time in web design!

Did you know professional photography can improve your SEO? Including professional photos on your business's website can benefit SEO in a number of ways. The quality of photography will make your website more polished, and the visual intrigue will engage users and keep them on your site longer. Plus, customized imagery contributes to the cohesiveness of your brand and website content, and it will make your site stand out form those using stock photography.

Keyword research for SEO is non-negotiable. Your SEO performance and your website traffic depend on it, and the growth of your business is increasingly tied to it. So, how should you choose keywords for SEO? Read on!

Most digital advertising platforms - social networks, search engines, streaming services - can target specific ads to specific customers. This, however, can only be done within their network. When advertising online, be sure to consider the audience of the platform itself. For example, a 65+ demo is less likely to browse YouTube than Gen Z, but more likely to use Facebook regularly.

This is eye-opening. https://bit.ly/2KjbgHU

SEO Definitions: Content Clustering Algorithms are now favoring pages that link quality content to form "clusters" around pillars (topics) relating to a certain category. Pillar pages focus broadly on a topic, and cluster pages focus on long-tail keywords related to these topics. The topic clusters tell search engines that this page represents mastery within a category, and increases its ranking.

Designing good looking, clean, and functional web layouts is an essential part of web design. Among the many options available, it's important to select the layout that makes your content shine.

Did you know 97% of consumers search for local businesses online? Long gone are the days of pulling out the Yellow Pages to find what you need. In order to be visible online, optimize your Google My Business page, which keeps your address, phone number, hours, etc. all in one place!

You might already have landing pages, but do they help your bottom line? If not, you might need to make a few adjustments to turn them into high-converting landing pages. https://mklnd.com/2M7HF47

Google Ads may be the most popular platform for PPC campaigns - but it isn't the only option. There is also Facebook Ads, Bing Ads, as well as Twitter Ads. It's important you choose the right platform for running your PPC ads. For instance, if you think your target audience is on Facebook, you can run ads for App Engagement, App Installs, Brand Awareness, Store Visits, Local Awareness, Website Conversions, and so on.

Mobile form design presents specific challenges. However, getting it right can result in big payoffs. Check out these tips that can help you design effective forms.

Does mark the spot on your SEO treasure map? ? No, then it may be the fault of your sitemap! A sitemap helps find all the important pages on a website and understand the site’s hierarchy. As a general rule, try not to have more than 100 pages in total.