The Big Picture

So, we are loving this bit of fun currently going on Virginia! It's almost the weekend people, time to loosen up :))

A super cool project culminated today with a media kick off event! Our team worked with Georgia's Rural Center to create materials for The Medical Scrubs project. What makes this unique: the cotton was grown in Georgia; the yarn was spun at Parkdale Mills in Rabun Gap, Georgia, the fabric was crafted by Hornwood in North Carolina, and the scrubs are cut and sewn at America Knits in Swainsboro, Georgia. A 100% US supply chain! For a peek at the full media kit, go to AmericaKnits.com/media-kit.

Sending Happy Birthday wishes to our fun and fearless leader! With all of the exciting things to come, we know this year will be a grand one. Enjoy your day!!

Valerie is today's feature in ABAC's Stafford School of Business "Meet Your Faculty"series, take a look!

Five stars and two thumbs up for this seriously fantastic ad execution. KitKat is firing on all cylinders with this outstanding ad! It's relevant, timely, on trend, and is a beautiful visual representation of brand voice. [And, we immediately heard "Gimme a break. Gimme a break. Break me off a piece of that KitKat bar!" in our heads! Because who *doesn't* need a break from Zoom calls?!]

Every business encounters setbacks; big, seemingly insurmountable ones and little bumps in the road. The benefit of having a marketing and PR plan in place with well-defined audiences, messaging, goals, brand voice, key offerings, and other fundamentals makes life better when it's smooth sailing and serves as a compass during a setback storm. Need help creating a roadmap for your business? We're just a phone call away!

The one and only Bruuuuce Springsteen wraps up our review of Super Bowl ads with this gem for Jeep! https://www.rollingstone.com//bruce-springsteen-super-bo/